In this article, I am going to share with you how to start Email Marketing for beginners and provide a simple guide to successful Email Marketing.
Ask for yourself,
If the answer is YES...
The problem is that people don't see the value in what you have to offer. They don't know how important it is for them and they just ignore you.
If you want to succeed online, email marketing is the place to start. But most people don't know how email marketing works and they give up before they even get started.
Remember that Email Marketing can solve this problem, you will build a relationship with your subscriber over time, so when you do send out an ad or promotion they will be interested because they trust you.
In fact, studies show that email marketing has the highest conversion rate of any online advertising method!
What Is Email Marketing?
Email marketing is a method of advertising that uses email to reach an audience. It can be used in conjunction with other forms of digital media such as websites, texts and social networks.
Email marketing has seen rapid growth over the last few years because it's relatively inexpensive compared to traditional modes like print ads or broadcast commercials on television and radio, which have high upfront costs for production/shooting plus pricey airtime contracts with carriers (like TV networks).
For small businesses without substantial budgets, this offers potential access into markets they would never otherwise enter - more than 50%of US internet users are signed up for at least one type of spammy newsletter!
Email Marketing: A Cost Effective Way To Communicate With Customers Via Email
The Importance and Benefits of Email Marketing
Email marketing is a fast, simple way to reach potential customers with messages about new products, deals or sales they may not have heard about before.
Email marketing is an excellent way to connect with your audience. It was once thought that email would be replaced by more modern forms of communication, but it still lives on and thrives.
By sending out emails instead of expensive mailers you'll save tons on postage and printing costs while still being able to make great impressions among your audience.
Mailing lists, newsletters and autoresponders help you stay in touch with your customers. Email has a higher conversion rate than social media or other advertising channels so it's easier to see results from these campaigns.
You'll also be able to set up tasks for yourself - like sending out promotional offers on specific days or time periods based on customer segmentation - using automation tools such as Boomerang that make things easy!
How does one get started? What network should they use for their business emails?
The key is knowing how best to go about it so the receiver doesn't find your message too intrusive or annoying - there's nothing worse than an inbox full of unsolicited advertisements right?
I'll show you how easy it is to start making money online with email marketing so that all of your hard work will pay off in the end.
An Ultimate Guide to Successful Email Marketing
Step 1: Create A Valuable Lead Magnet - Growing Your Email List
Creating an effective lead magnet is the key to capturing your target audience's attention and driving them straight into the sales funnel. The trick for success lies in understanding what makes a great one, so pay close attention.
In order to create a killer lead magnet that will drive conversions sky high, you need to identify what your customers want and need - does this sound familiar? It should! After all, it’s no secret that revenue comes from subscribers on our list.
Creating the perfect lead magnet is easier than you think. Follow this instructions and you will be building your list faster than you can shake a stick at it!
Creating Your Lead Magnet and Delivering the Lead Magnet
There are a lot of ways to make your lead magnet the best it can be. For example, you could include exclusive content like an expert interview or live webinar that's unavailable anywhere else!
Your lead magnet needs to be super valuable, high quality and needs to get a reaction from your audience.
Your problem is that you're looking for ways of engaging with the people who want more information on what it takes in order to become successful entrepreneurs but don't know where or how they should start?
Tips: Make sure your tone is helpful throughout the rest of this sentence as well - avoid being condescending by telling them all about their problems without mentioning possible solutions.
Some popular lead magnet examples are:
Creating The Landing/Squeeze Page with Thrive Architect
Tips for Creation of Lading/Squeeze pages with Thrive Architect:
Watch The Step by Step Tutorial Here:
The key to launching a successful lead magnet is keeping it as simple as possible. Your idea will be refined and tweaked over the next few weeks and months so don't worry about any potential errors in your initial design!
Read more about: Thrive Themes Reviews – Is Thrive Suite Worth Buying?
Step 2: Choose Your Autoresponder - An Email Marketing Platform
To make your email marketing more successful, you need to use a service that's proven to be effective.
There are plenty of options out there, but for beginners I recommend GetResponse.
GetResponse has the tools and resources necessary for success with their intuitive dashboard design, detailed reports of clicks and opens sent in advance by day or week, Sender ID verification services.
In addition, GetResponse offers a 30 days free trial pack. If you are not satisfied with their performance, you can shift to some other tools.
If you want to follow my step-by-step instructions, then you need to use GetResponse.
Add email address
After signing up to GetResponse, you need to add an email address first.
Access the GesResponse homepage, then click on the “My account” icon.
Click on the “Manage account”.
Choose the “Email address”, then click on the “Add email” button.
Add your name and Email address here. Then, click on the “Add address” button.
Go to your email platform to verify the confirmation link.
Create a list
If you are a trial member, you are not allowed to create a list, they provide you only a default list.
Access the GesResponse homepage, then click on the “Lists”.
Click on the “Create list” button.
Name your list here. Then, click on the “Create” button.
Step 3: Connecting Your Landing/Squeeze Page To Autoresponder
This is a simple process and you can complete this in no time. Let’s connect our autoresponder so our landing/squeeze page is ready to collect email leads.
Follow along with this simple tutorial to set up your GesResponse account and connect your API key with your WordPress dashboard.
Obtain GetResponse API Key
Access the GesResponse homepage, clink on the " Menu" icon. Then, click on the "Integrations and API".
Click on the "API", then click on the "Generate API key" button.
Name your API key here, then click on the "Generate" button.
Click on the "COPY" button to copy the API key.
Integrate GetResponse with Thrive Architect
Access the WordPress dashboard/Thrive Dashboard/API Connections, then click on the "MANAGE CONNECTIONS"button.
Click on the "Add new Connection" icon.
Select GetResponse, tick on the "Version 3" icon. Then, Paste the API Key here and click on the "CONNECT" button.
GetResponse Connection Ready!
You can now connect your opt-in forms to GetResponse.
Connect a Landing/Squeeze page to GetResponse
Access the Landing/Squeeze page with Thrive Architect. Then click on the "Lead Generation" section.
Click on the "Add connections" button, choose "GetResponse" icon. Choose your list. Then, click on the "APPLY" button and "SAVE WORK" button.
Step 4: Writing Your First Contact Email - Follow Up # 1 Email
Follow Up # 1 is the welcome message your subscribers will get immediately after signing up.
What words do you want to convey in your first email? You might want it to be welcoming, and personable. Be sure that the tone of voice is friendly, helpful, maybe even slightly informative.
If they subscribe for one thing (say- more recipes) then make them aware there are other tips and tricks available on your site.
Also remember to keep an eye out for typos or grammatical errors before sending any emails off; nothing ruins good content like poor spelling/grammar skills.
Here are some tips for writing your first contact Email:
Tip 1 : Confirm why they are getting the email
Example:
Hi there! Thanks for subscribing to our email list, you're getting this email because _____
Tip 2 : Remind them of the Lead (problem) magnet
Example:
I know you are trying to find a solution for _____
Tip 3 : Remind them why your resource Will Be A solution
Example:
The_____ I showed you in my _____ is amazing_____
Tip 4 : Dig Out the problem further
Example:
However, I am sure you can see that the single tutorial is not enough_____
Tip 5 : Provide your future emails as the solution
Example:
That is why you need to keep an eye out for my future emails as I will send you more…...
Tip 6 : Call to action
Example:
At the same time, check out my_____
Add your first contact Email in GetResponse
Access the GesResponse homepage, clink on the " Menu" icon. Then, click on the "Autoresponders".
Click on the "Create autoresponder" button.
- 1Name your title here. The name will appear on the list of your messages. Only you will see it.
- 2Choose "On day 0" for Autoresponder settings.
- 3Choose your branded email address.
- 4Type in your "Subject line".
Click on the "Design message" button to edict your content. After completing the content editing, click on the "Save and publish" button.
Step 5: Set Up an Automatic Email Funnel
What Is An Email Funnel?
A funnel is a device that helps you get what's inside the bottom of it to come out at the top. Similarly, an email funnel lets people enter your inbox and have them exit in some other desired place or location - like their cart!
An email funnel is a way to connect with your audience and build relationships, while still maintaining the purity of what you do.
Why is setting up an automatic email funnel important?
Setting up an automatic email funnel is important because it will increase our sales and engagement from our list, it also saves our time and energy.
Setting up a sequence of emails that automatically follow one another can help your business grow by stimulating the customer's interest in future products or services while ensuring they are notified about any discounts or promotions available to them. It also means less work for you as well!
Step 6: Inserting Blog/Video Call To Action
What is “Call To Action”?
So a “Call To Action” would relate to the topic of the post or video, asking readers to take some action in regards to that topic.
Blog posts are the backbone of your content strategy, and it’s crucial that they have a call to action. Let’s discuss how you can optimize for conversions so you know what works well in terms of lead generation.
If you want to follow my step-by-step instructions, then you need to have a membership of “Thrive Suite” and install the Thrive Leads plugin.
Call To Action 1: Create a Lightbox (POP-UP) page with “Thrive Leads”.
Go to Thrive dashboard/Thrive Leads, then click on the Lead Groups/”Add New” button.
Type in your Lead group name, then click on the “ADD LEAD GROUP” button.
Click on the “ADD NEW TYPE OF OPT-IN FORM” button.
Choose the “Lightbox” form, then click on it.
Click on the “Add” icon to add a form.
Click on the “CREATE FORM” button.
Type in your “Form name”, then click on the “CREATE FORM” button.
Click on the “Edit Design” icon.
Choose a template that you would like to use for this form.
Design your OPT-IN FORM. >>> Go to my previous post to see how to design the page
Then, move the cursor to the “+” icon to check this template. If there are 2 pages on it, you need to move the cursor to the “STATE 1”, click on the “delete” icon. (We just need one page of OPT-IN FORM).
Come back to the Thrive Leads dashboard, go to the “Display Frequency” section, and click on the “Every 7 days” icon.
Change the “Display Settings” to “1” day. That means the POP-UP form will POP-UP once per day per user. Then, click on the “SAVE” button.
Then, go to the “Trigger” section, and click on the “Displays immediately on page load” icon.
Change the “Trigger Settings” to “Show after a certain period of time”, and “Seconds after page load: 10”. Then, click on the “SAVE” button.
Click on the “Thrive Leads” icon, come back to the Thrive Leads dashboard,
Turn on the “Display On Desktop”. Then, click on the “Display Settings” icon to set your targeting options.
Note: Do not have POP UP on the mobile devices, because it is very annoying to your audience.
Choose “POST TYPES”, and tick on the “post" icon. Then, click on the “SAVE & CLOSE” button.
Call To Action 2: Create a Post Footer with “Thrive Leads” - Mobile Friendly
Go to the Thrive Leads dashboard / Lead Groups / Lightbox, click on the “ADD NEW TYPE OF OPT-IN FORM” button.
Choose the “Post Footer” form, then click on it.
Click on the “Add” icon to add a form.
Click on the “CREATE FORM” button.
Type in your “Form name”, then click on the “CREATE FORM” button.
Click on the “Edit Design” icon.
Choose a template that you would like to use for this form.
Design your OPT-IN FORM. >>> Go to my previous post to see how to design the page
Then, move the cursor to the “+” icon to check this template. If there are 2 pages on it, you need to move the cursor to the” LIGHTBOX 1”, click on the “delete” icon. (We just need one page of OPT-IN FORM).
Come back to the Thrive Leads dashboard, turn on the “Display On Desktop” and “Display On Mobile”. Then, click on the “edit” icon.
Click on the “Displays immediately on page load” phrase to change the Trigger settings.
Choose “Show when the form enters viewport” option. Then, click on the “SAVE” button.
Final thoughts
Your email list is a goldmine of constant readers. If you want to make the most out it, there are several things that need your attention:
Emails have more value than typical social media users because they offer a personal touch. This means that the shares, click-throughs and sales are also higher for an email subscriber vs. someone who only follows you on Facebook or Twitter - all thanks to sheer loyalty!
The range of possibilities for your blog is endless with email marketing. From the simplest emails to ones that really wow, it’s a user-friendly and quick way to connect with potential subscribers who may not have seen you yet!
Not only is email marketing easy on both ends – from sender and recipient – but there’s no shortage of ways to get creative in terms of content types or special offers designed just for those folks opening their inboxes every day.
I hope this article has been helpful. Please let me know if you have any questions in the comments, and I'll do my best to get back to you quickly!
Learn more about: How to Get Leads With Instagram – 5 Smart Ways to Grow Your E-mail List
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