Tap into the power of Instagram to grow your email list today! Instagram is a social media rather than just a marketing tool, so use it to grow your email list.
Your marketing budget is important, and you know that's why social media platforms are great for your small business. Did you also know it can be a resource to grow your email list? You may not notice the benefits of this yet, but they're there!
In this article, I am going to share with you what are some of the advantages of Instagram as a marketing tool and how to grow your email list with Instagram. Here are some tips for you.
Instagram is not only a social media site but a valuable marketing tool
Instagram is a place where people post pictures and videos. People like it because they can share photos and videos with their friends. It may be worth your attention. As of this year, there are over one billion users on Instagram with an active feed; meaning the possibilities for marketing and exposure in such a forum is practically endless!
Instagram is the perfect storm for getting your brand out there. With more than 500 million active monthly users, it's easy to find a target audience and start engaging with them in ways that other marketing platforms just can't match.
Using hashtags strategically and creatively will give you an edge over competitors by boosting visibility on this platform of choice among millennials!
Instagram is a highly visual social media platform, making it perfect for marketing through imagery. Instagram’s interactive features allow users to create stories that combine images and video clips in innovative ways. These tools are great opportunities for creative marketers!
Instagram provides businesses with access to millions of potential customers across the globe in one neat little app, easy as pie?
Why you need Instagram to expand your email list
I'm sure you've seen the headlines about how many people are abandoning Facebook, and now Instagram is even more of an effective way to reach your target demographic.
I know it sounds a little crazy that something as simple as posting on social media can be so powerful for growing your email list, but here's why:
When someone interacts with one of our posts they're much likelier than average to interact with another post from us in some form or fashion. This means greater conversion rates - which leads directly into higher quality subscribers (which equals happy customers).
Not only does this mean we get real engagement across all our platforms while simultaneously building up both levels of trust between customer and company; not having different channels work against each other saves time too!
Learn more about: How to Start Email Marketing For Beginners – A Simple Guide to Successful Email Marketing
The advantages of Instagram as a marketing tool
How to move Instagram followers to your email list
There are plenty of steps you can take with easy-to-understand instructions on how simple it is to grow your list through the power of Instagram. Here are 5 smart ways for your reference:
1. Run a marketing contest
If you want to grow your business, then it is time that you start running social media campaigns such as contests, drawings, and giveaways.
It doesn't matter if these are in the form of contests or drawings because they can all be effective ways for a company to get its name out there and generate new followers on social networking sites.
If you want people to enter your contest, make sure they know you will send them an email from your list. You can put a link to the list in the rules. And tell them how!
Marketing contests are a way to get more followers. Share with friends about updates through posts and shares on the networks. This helped business owners reach different audiences around the world to increase their number of subscribers.
2. Share exclusive offers
Another way to make the most of your Instagram followers is by offering exclusive discounts, content, or other promotions. Post on your page that subscribers can sign up for free downloads and more - all exclusively through email!
Give them a reason why they should be signing up with their friends and family members. If not, then maybe it's time for some new ones who will appreciate the offers of exclusive deals from you!
3. Include a link and entice your followers to sign-up in your biography
Entice people that are interested in what you have to offer to sign up on your website. One of the best ways to get your followers onto your email list is by including a call-to-action in an Instagram biography.
Encouraging followers to subscribe before they disappear from sight! A good example would be "Sign up for my newsletter and never miss out on tips like this!"
For more conversions, promote your business to people who've already connected with you on Instagram! You can do that by inviting them over and welcoming them in person.
4. Take advantage of Instagram stories
Instagram stories are a way for people to document their lives with brief posts that disappear after 24 hours. These highlights can be in the form of pictures or videos, and they provide glimpses into what life is like for other individuals through short clips from all around the world.
The stories that are posted on Instagram have a lot of benefits like being the first thing people see when they open their page, and it gets encouragement. With videos only lasting 15 seconds at maximum rolling time, these posts make for perfect snack-sized content.
Learn more about: How to Use Instagram Stories to Build Your Audience
How do you harness its power to grow your email list? Here is some advice for small business owners like you:
5. Offer customer support via Email
Online chat with followers may make you feel like a popular socialite, but you'll want to tailor an interesting email campaign for those who prefer less immediate feedback and interactions with brands.
The way to make your Instagram business profile stand out in a crowd is by adding an email address as a contact option. That way followers can send you requests without having to search for the ‘Contact Us’ tab on their own, or find another means of contacting you.
Brands should be using this opportunity to start up a conversation with followers without being annoying. Plus, you can always invite them to connect by email or offer further assistance in order for the follower to never feel like they are left out of something.
Final Thoughts
Instagram has opened up new marketing opportunities for small and growing businesses. Whether you’re looking to get creative with your posts or grow your email list, Instagram is the social media platform for you!
It can be tempting to try and turn your followers to your email list whenever you post on Instagram, but if it's pushed too much then that could come off as "salesy" or a turn-off.
Think about what the best way to do this is. If done correctly, this can come off as authentic and will not turn away followers. I recommend doing this every week or so will lead to an increase in subscribers and new followers alike!
You may have heard the popular saying "You catch more flies with honey than you do vinegar," and it seems to hold true. With a clever hashtag, witty captions, or even just a good story about your day-to-day life, you can use Instagram as an opportunity for growth!
Key Takeaways
1. Offer value and instant gratification in exchange for email
Let them know that they’ll be hearing from you more often if they opt-in, or provide exclusive content only available through joining!
2. Understand your followers and what they like
Understand what kind of follower base you want based on who would be most interested in following your brand/business before deciding how often you should post about new products and deals as well as things like promotions (think birthdays!).
3. You can make it easier for people to sign up
You should add a link to your bio, an email address as a contact option, and include clear instructions in your post about how they can sign up.
4.Privacy policy & General Data Protection Regulation(GDPR)
You have to protect customer data by having an unsubscribe button prominently placed at the bottom of any emails coming directly from yourself as well as clearly marked hyperlinks within all marketing messages sent out via third party services like Aweber or Getresponse.
This will ensure customers don't receive unwanted mailings after opting into what could potentially become spammy communications with other companies by.
I hope this article has been helpful. Please let me know if you have any questions in the comments, and I'll do my best to get back to you quickly!